Cabernet Courier #25 - January 2026

Visit CabernetCourier.com for past issues

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Happy New Year With Steve & Greg

Low-Cost Lead Gen

As we leap forward into 2026, we wanted to take a moment to celebrate all that we have accomplished as a company in 2025. Thank you for the amazing work you did this year! 


We're excited to hit the ground running in 2026 and share exciting changes, upgrades, and tech coming your way. Stay tuned!

Cheers!


-Steve & Greg 

Big Zillow Showcase Update 🎉

We launched a special Zillow Showcase program last year at $189 per listing, no contract needed and it was a huge success! Listings got more exposure, and agents loved the flexibility.


Now we’re taking it up a notch…


Starting February 1st:

  • New price: only $150 per listing – still no contract required!

  • Pay as you go: purchase your Showcase token directly with Zillow via credit card. No more billing through your agent supply account.

  • Use it on the listings you choose – complete control, complete flexibility.


Plus, we’re hosting a Zillow webinar in February to walk through the program, share tips, and answer your questions.


Let’s make 2026 our best year yet – more exposure, more leads, more wins!

A Look Back at Our Holiday Fun!

The holiday season may be behind us, but the memories are still bright! Thank you to our offices that sent in their festive party photos. We’ve put together a little compilation video to share the smiles, laughs, and holiday spirit. Take a moment to relive the celebrations and see how everyone rang in the season!

Marketing Minute:

Check out the AI Library & Playbook

In our latest Marketing Minute, we’re pulling back the curtain on two massive new resources available to all our agents: The Berkshire Hathaway HomeServices AI Library & AI Playbook. If you're new to AI, feel overwhelmed by AI, or want to take your experience to the next level, this video is for you


  • The AI Library Walkthrough: A curated collection of knowledge, prompts and thought starters for optimizing your AI experience found right in the REsource Center.
  • The AI Playbook Deep Dive: Your step-by-step guide to SOPs, prompts and quick advice for all things AI in real estate.
  • Personalization vs. Automation: How to use the "Personalization" methods in the playbook to ensure AI sounds like you, not a bot.
  • Example Prompts: A look at the "plug-and-play" prompts you can copy/paste today to save hours on social media and admin.
  • Pro Tips: Top recommendations for integrating these tools into your daily workflow without the "tech-overwhelm."

Don't let the "busy work" keep you from your clients. Take a few minutes to watch and see how these tools can help you work smarter, not harder.

Download Full AI Playbook Here!

Marketing Resource:

Client-Ready Newsletter That Works for You Every Month


Talking Real Estate is your monthly, client-ready resource for timely real estate news, helpful tips, and market insights. Recently refreshed with a clean, modern look and multiple layout options, it makes it easy to stay relevant and top of mind.


Each month, you’ll have professionally pre-built content you can quickly share with your clients and prospects, including an eNewsletter, a printable version, and ready-to-use social media posts. It’s a simple, consistent way to position yourself as the go-to expert for all things real estate.

View January's Newsletter in Marketing Resource

Social Media Spotlight

Plan your 2026 Social Media Now! Use these tips to create less stress, more consistency, & better results!

Agent Listing Spotlight

Katherine Keener | 728 Audubon Rd, East Lansing MI 48823

This months Listing Spotlight comes to you from Katherine Keener out of our BHHS Tomie Raines Realtors office. 

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Step into history and experience the timeless elegance of this 1929 English Tudor Revival in East Lansing’s cherished Glencairn neighborhood. Designed by the esteemed Bowd & Munson firm, this 5-bedroom, 6-bath estate sits on a half-acre "private retreat" featuring a babbling brook, a pond, and a storybook gazebo.


Inside, historic soul meets modern luxury—from the mahogany-paneled library with hand-painted ceilings to a chef’s kitchen featuring Monet-inspired cabinetry and high-end appliances. Meticulously maintained and steeped in local history, this is more than a home; it’s a living work of art.

Full Listing Details
MLive Feature

*Excellerate Training Sessions are open to all BHHS MINITREX Agents!

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Event Calendar

 

Next Class: 
Excellerate 105: MLS Searches & Showing Homes
January 14th | 10:00 am - 12:00 pm

Learn More >>


Excellerate 107: Working With Sellers: 2-Step CMAs
January 19th | 10:00 am - 12:00 pm

Learn More >>


Excellerate 111: Negotiating Offers
January 28th | 10:00 am - 12:00 pm

Learn More >>

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Have a passion for real estate and helping 
others succeed?

We’re looking for experienced agents—especially those with an associate broker license—to help teach our pre-licensing classes. If you’re confident in your knowledge and love supporting new agents as they launch their careers, we’d love to hear from you!

 

👉 Email us to learn more or express interest

Upcoming Winter 2026 Pre-Licensing Courses:

Grand Blanc
Grand Rapids
Kalamazoo
Clarkston
Lansing
Enroll Here

Get Your Listing Featured on Social Media!

Do you or one of your agents' have a standout listing that deserves the spotlight? We’re looking for high-end and unique properties to showcase on our BHHS Michigan, Northern Indiana, Tomie Raines, and Executive social media pages!

 

Our marketing team is partnering with agents to feature more listings across our  platforms. If you have a property that would make a great feature, submit it today using the form below—we’ll do our best to get it posted!

Submit Your Listing Here

Active-duty Military + Veterans Discount

 

As a thank you for your service, active or veteran status military members can save 20% on any American Home Shield® home warranty plan. 

 

Learn More Here >>

Close your loan fast with RAPID CLOSE™ from Prosperity Home Mortgage 

 

Powered by Simplifile®, RAPID CLOSE TM is Prosperity's trusted platform for closing loans quickly and safely, allowing borrowers to sign most of their closing paperwork ahead of time using their smartphone, tablet, or computer.

 

Lean More Here >>

3000 E Beltline Ave NE, 49525, Grand Rapids

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